Triveni Digital and Mirakulo unveil Dynamic Ad Insertion for ATSC 3.0 and Brazil's TV 3.0 broadcasting systems, marking advancements in targeted advertisement delivery.
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PRINCETON, N.J. - Triveni Digital and tech powerhouse Mirakulo are brewing up a storm in the broadcast realm by crafting a cutting-edge dynamic ad insertion system tailored for OTA platforms like ATSC 3.0 and Brazilian TV 3.0.
This groundbreaking technology empowers TV receivers to select and broadcast ads based on factors like a viewer's location and preferences, marking a giant leap forward in broadcast ad tech, according to Triveni Digital.
David Britto, Mirakulo's fearless leader, excitedly shared, "Our tech team-up with Triveni Digital is one giant leap for broadcast advertising technology! By pooling our ATSC 3.0 and TV 3.0 know-how, we're unlocking new opportunities for broadcasters to exponentially boost their revenues and deliver hyper-relevant content to viewers."
The dynamic ad insertion system is like a secret weapon previously only wielded by streaming platforms. This end-to-end solution revolutionizes the broadcast game by letting broadcasters beam personalized ads to viewers over the air, a grand illusion conjured up in their receivers, as per the company.
This system embraces both ATSC 3.0 and Brazil's TV 3.0 standards, blending effortlessly with Triveni Digital's chain of broadcast products, including GuideBuilder XM and ATSC 3.0 Broadcast Gateway.
What sets this solution apart is Triveni Digital's broadcast technology genius and Mirakulo's deep roots in Brazil and relationships with TV receiver manufacturers. This fusion paves the way for broadcasters to rake in big bucks per ad slot and makes future implementations in various markets a breeze, Triveni Digital claimed.
According to Mark Simpson, Triveni Digital's CEO, "Mirakulo has snatched victory from the jaws of defeat by solving the puzzles associated with building a commercially viable dynamic ad insertion delivery system on older TV delivery platforms. We're thrilled to collaborate and shape the future of broadcasting, with Brazil leading the charge, and who knows, potentially influencing other markets, including the U.S."
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Find out more on Triveni Digital's website.
- Broadcasters are set to revolutionize their revenue streams with the dynamic ad insertion system crafted by Triveni Digital and tech powerhouse Mirakulo, as it doubles as a secret weapon elevated from streaming platforms.
- Merging ATSC 3.0 and Brazil's TV 3.0 standards, this system grants broadcasters the ability to beam personalized ads to viewers over the air, furthering leveraging Triveni Digital's suite of broadcast products.
- Triveni Digital, renowned for their broadcast technology genius, and Mirakulo, with deep roots in Brazil and relationships with TV receiver manufacturers, jointly enable broadcasters to rake in significant ad revenue.
- With Brazil leading the charge, this powerful collaboration between Triveni Digital and Mirakulo shapes the future of broadcasting, potentially paving the way for broader implementation across various markets, including the U.S.
- Want to stay updated on the latest news, trends, and tech insights shaping the audiovisual industry? Subscribe to our TV Tech Newsletter now.
- Discover more about Triveni Digital's innovative solutions on their website.
