Skip to content

U.S. customs policy adversely impacting German businesses in America

DIHK study findings: Analysis of respondent perspectives and opinions on various contemporary issues

Anticipation of Reduced Overseas Business Orders Among Major German Corporations in Coming Period
Anticipation of Reduced Overseas Business Orders Among Major German Corporations in Coming Period

U.S. customs policy adversely impacting German businesses in America

Facebook Twitter Whatsapp E-Mail Print Copy Link

The Rust Belt vibes have made a comeback—this time, on the other side of the Atlantic. German businesses operating stateside are now facing an overwhelming sense of unease, as the optimism that once thrived appears to have taken a nose dive. A survey by the German Chamber of Industry and Commerce (DIHK) reveals that the sentiment among these firms has taken a significant hit, primarily due to the trade policies of the current U.S. administration.

A mere 14% of the surveyed companies now harbor optimistic expectations for the economy in the next 12 months—that's down from a staggering 38% just a few months ago. "Gone are the days of sunny skies; we're now staring at a whole lot of rain clouds," as DIHK's experts put it.

A sixfold increase in the number of companies expecting an economic downturn adds to the gloomy picture. In the past, only 7% of the businesses anticipated a recession, while now, 44% do.

"What we're witnessing is a rollercoaster ride courtesy of the U.S. government," explains DIHK's head of foreign trade, Volker Treier. "This erratic policy creates unrest, stifles investments, and hurls even the most settled companies into disarray."

Around one-third of the companies anticipate favorable business developments, while a quarter fears a decline. The survey, which polled approximately 100 German companies in the U.S., was conducted during March and mid-April.

"Reliability is what companies are yearning for," Treier explains. "The constant shifting of tariffs leaves investment decisions paralyzed, and it forces us to grapple with fundamental questions about the future of the U.S. as an attractive investment destination." Currently, only 24% of firms are still keen on pouring more money into local expansion, down from 37% back in the day. A quarter of the companies have their eyes on trimming the investment budget, an unexpected rise of 11 percentage points.

Sources: ntv.de, AFP

According to recent data provided, German businesses worldwide are bracing themselves against an adverse impact from US trade policy, with 69% expecting negative consequences, making America the most affected region. Investment momentum has also slowed down, leading many companies, especially small and medium-sized enterprises (SMEs), to delay new projects due to crippling uncertainty and restrictive measures. These firms now view the United States as an increasingly less favorable investment location.

In conclusion, German companies in the U.S. are grappling with ambivalence and caution, as they adapt to a volatile and unpredictable trade environment. In the absence of clear and reliable signals, these firms are greeting the American Dream with dampened spirits and treading lightly, reconsidering their investment strategies as they navigate the tumultuous waters of US trade politics.

  1. In light of the uncertainties in the trade policy, 69% of German businesses worldwide anticipate negative consequences, making the US the most affected region for investment.
  2. As a result of the volatile and unpredictable trade environment, German companies in the US are adopting a cautious approach, reconsidering their investment strategies, and viewing the United States as an increasingly less favorable investment location.

Read also:

    Latest