Ujjivan SFB's Hello Ujjivan Wins Top Award for Inclusive Mobile Banking
Ujjivan Small Finance Bank's innovative mobile banking app, Hello Ujjivan, has been recognised for its excellence. It has won the prestigious 13th Aegis Graham Bell Awards in the 'Innovation in Consumer Tech' category. This app stands out for its unique features that cater to customers with limited reading and writing abilities, making it a trailblazer in Indian digital banking.
Hello Ujjivan is the first mobile banking app in India to offer speech, visual, and vernacular features. It mimics users' social media behaviour to ensure banking is safe and convenient for first-time internet users. The app empowers customers to adopt digital banking and benefits from the bank's comprehensive services. It is designed based on psychographic research with the bank's MicroBanking and Rural customers and employees. The app uses AI and machine learning for convenient and secure transactions in the user's preferred language. Ittira Davis, MD and CEO of Ujjivan SFB, attributes the win to the bank's efforts in providing innovative and simple solutions for digital and financial inclusion.
The development team behind Hello Ujjivan, though not publicly known, has created a groundbreaking app that is transforming digital banking in India. Ujjivan SFB's commitment to innovative solutions is evident in this award-winning app, which is set to continue making waves in the banking sector.
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