Versace's creative director, Donatella Versace, steps down from her position.
Versace's New Steer: Dario Vitale Takes the Reins
Stepping into the spotlight, Dario Vitale, the freshest face in the fashion world, is set to be Versace's new Chief Creative Officer starting April 1, 2025. In a bold move, Donatella Versace, the stalwart of the brand, moves to a new role as Chief Brand Ambassador, focusing on philanthropic initiatives and global representation.
Throughout its 47-year history, Versace has never veered from family control, but with this monumental shift, the brand is ready for a new era. Founded in 1978 by Gianni Versace, the illustrious fashion house saw Donatella step up as creative director following her brother's tragic demise in 1997. The mantle of leadership was then taken by Donatella's older brother, Santo Versace.
A firm believer in bold moves, Dario Vitale, a 41-year-old powerhouse, brings his distinctive style to the house after rising through the ranks at Miu Miu. Vogue calls him "one of the most daring and imaginative talents from Milan's creative scene," with rumors swirling that the new owners, the Prada Group, are banking on Vitale’s brilliance if Versace were to be sold. Under his tenure at Miu Miu, sales skyrocketed by an astounding 93% in 2024.
Versace is now part of the multinational company Capri Holdings and has been since 2018, with the deal worth around €1.83 billion. In early 2025, Il Sole 24 Ore reported that the company may be up for sale to the Prada Group. With global demand shrinking, particularly in China, and a devastating 28.2% year-on-year drop in profits in the second quarter of 2024, the future of Versace looked uncertain.
Amid the turmoil, Dario Vitale stepped up to the plate and launched the "La Vacanza 2025" campaign, a celebration of the brand's Mediterranean roots. The collection is a fusion of coastal-inspired beachwear and formalwear, with a nod to Versace's historical sea-themed Trésors de la Mer motif. This reinterpretation caters to both men and women, embodying the blend of city and seaside life. Most impressively, the campaign demonstrates Versace's dedication to environmental protection, partnering with the Coral Gardeners organization to support coral reef restoration.
So, as the curtain falls on Donatella's era and rises on Dario Vitale's, the iconic Italian brand continues to defy expectations and redefine luxury fashion. With Intellectual rigor and offbeat creativity, Vitale sets the stage for an exciting journey that promises to fuse heritage with contemporary, thought-provoking designs and eco-conscious initiatives.
Follow our Telegram channel @expert_mag for the latest in fashion, business, and career updates
- #Fashion
- #Business
- #Career
- The new Chief Creative Officer at Versace, Dario Vitale, is expected to bring his unique style honed from his career at Miu Miu, pushing the brand towards a new era in fashion and business.
- With the recent collaboration between Versace and Coral Gardeners for environmental protection, the brand's "La Vacanza 2025" campaign signifies a commitment to not only fashion-and-beauty but also to advocating for sustainable practices in the industry.
- The future of Versace, now owned by Capri Holdings, remains uncertain as rumors of acquisition by the Prada Group circulate, but the brand's focus on careers and innovative leadership, as evident with Dario Vitale's appointment, promises continued influence and growth in the luxury fashion industry.
