VfB's Off-field Bonding: Examining How They Foster Connection Beyond the Field of Play
The Brustring Business Club, a unique platform for fostering connections between leading corporations, small and medium-sized enterprises (SMEs), and start-ups in Baden-Württemberg, recently celebrated its premiere with an exclusive event that brought together prominent figures from the world of football and business.
The Brustring Business Club, which leverages the cultural and emotional power of football to facilitate business networking and partnership formation, welcomed guests like Sebastian Hoeneß, the VfB Stuttgart manager who led the team to a DFB Cup victory and a spot in Europe. Also in attendance was Timo Hildebrand, a former VfB Stuttgart goalkeeper.
The event, held at the Brustring Business Club, was marked by the gleaming DFB Cup standing proudly on a red pedestal, and guests could be heard laughing throughout the evening as they bonded over their shared passion for football while engaging in meaningful business conversations.
Marketing director Rouven Kasper aimed to set a high standard for the club's first meeting, and Hoeneß captivated the guests with his wit, spirit, and humility. The VfB Business Club, which boasts over 150 members, exceeding initial expectations, saw Hoeneß confirm his plans to work with Woltemade on the new season's squad.
The VfB Business Club networking platform is designed to strengthen the economic region of Baden-Württemberg, and it has the second-largest stadium business sector in Germany with 1,000 companies on the main tribune. The club's annual fees range from 4500 to 7500 euros.
Business cards were exchanged enthusiastically at the VfB Business Club event, demonstrating their continued relevance in digital times. The buffet was prepared by two-star chef Stefan Gschwendtner, adding a touch of culinary excellence to the occasion.
The VfB Business Club sees itself as a "door-opener" and aims to bring together leading corporations, SMEs, and start-ups from Baden-Württemberg. While Bayern Munich was a popular topic, there was no official bashing, and the atmosphere remained conducive to productive networking.
The VfB Stuttgart's centenary was also celebrated at the event, with Hoeneß sharing anecdotes about his time with the club and revealing that karaoke is mandatory for new players, with him singing "Sweet Caroline" during his own karaoke session. VfB CEO Alexander Wehrle's handling of the Nick Woltemade transfer saga was well-received by the club's sponsors.
In summary, the Brustring Business Club uses the shared interest in football as a unique social and cultural hook to facilitate business networking and partnership formation among Baden-Württemberg's enterprises, bridging sectors from SMEs to global corporations through events centered around football culture.
The Brustring Business Club, a platform that merges the worlds of finance and sports, successfully brought together renowned figures like Sebastian Hoeneß, a football manager, and Timo Hildebrand, a former football player, with business leaders. The event's venue, the Brustring Business Club, also offered culinary delights prepared by Michelin-starred chef Stefan Gschwendtner, emphasizing the business club's commitment to blending sports and finance with fine dining.
