Victory over Verizon Business leads Ogilvy to secure customer side account with Telecom
Fresh Take:
Verizon switches things up and taps Ogilvy as its new creative powerhouse for the consumer division!
This venture follows Verizon's decision in late 2022 to hand over AOR duties to Ogilvy for its Verizon Business unit. The dynamic duo has already been working on consumer projects such as the rollout of Verizon's fresh new brand identity, "It's Your Verizon," and the pulsating NFL Sunday Ticket campaign.
Previously, Diego Scotti, a long-time team member who recently departed from the company, had given McCann the business back in 2015. The hunt is still on for Verizon's next CMO.
Not to be missed! Ogilvy's demonstrated strength as a visionary creative partner shines through in the brand's recent collaborations, including culturally explosive campaigns such as 'Can’t B Broken' featuring Beyoncé and the game-changing 'Verizon Barbie StreamHouse.' Ogilvy's ability to create impactful, award-winning work may have contributed to Verizon's decision.
Furthermore, the match between the two could be rooted in shared strategic goals and objectives, with Ogilvy's support instrumental in Verizon's 2024 brand refresh and customer-centric initiatives. Additionally, Ogilvy's consistent recognition as a top-tier creative agency, from being named the World’s Most Creative & Most Effective Network by WARC, adds to its allure as Verizon's creative partner of choice.
Last but not least, the recent appointment of Gerard Caputo, a seasoned creative leader and Ogilvy North America's group executive creative director, could have been a compelling factor in Verizon's eyes, given his history of spearheading winning campaigns for major brands.
Verizon's decision to work with Ogilvy on its consumer division also includes the Verizon Business unit, demonstrating the agency's versatility in the field of finance and business. The strategic partnership is expected to be instrumental in Verizon's 2024 brand refresh and customer-centric initiatives, as Ogilvy's creative work has consistently earned recognition as top-tier in the financial and business sectors.
