VIDAA's Rapid Growth Attracts $35M Investment, Nexxen Gains Exclusive CTV Ad Rights
VIDAA, a Linux-based smart TV operating system developed by VIDAA USA, Inc., has seen significant growth. It has partnered with over 400 content providers and is installed on more than 30 million devices worldwide. As of 2024, it ranks second in market share behind Tizen.
VIDAA's success has attracted further investment. Nexxen International Ltd. has agreed to invest an additional $35 million, bringing its total investment to $60 million and representing approximately 6% of VIDAA's outstanding shares. This renewal and expansion of their strategic partnership was announced on August 11, 2025.
The updated agreement grants Nexxen exclusive global access to VIDAA's Automatic Content Recognition (ACR) data and exclusive rights to monetize Connected TV (CTV) and native display advertisement on VIDAA media in North America through at least the end of 2029. This move comes as CTV advertisement growth is accelerating, with projections showing CTV's share of media budgets doubling from 14% in 2023 to 28% in 2025.
Guy Edri, Chief Executive Officer of VIDAA, praised Nexxen's role in VIDAA's journey to becoming a leading Smart TV platform. Ofer Druker, Chief Executive Officer of Nexxen, expressed excitement about VIDAA's expanding distribution and the potential for long-term value in their partnership.
VIDAA's growth and success have led to a significant investment from Nexxen, further solidifying their partnership. The new agreement grants Nexxen exclusive rights to VIDAA's ACR data and CTV advertisement in North America, reflecting the increasing importance of CTV advertising in the media landscape.
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