Volga residents collectively left approximately 185 million rubles in gratuities.
In the regions served by the Volga-Vyatka Bank, including Nizhny Novgorod, Tatarstan, Perm Krai, Vladimir Oblast, Kirov Oblast, Udmurt Republic, Chuvash Republic, Republic of Mordovia, and Republic of Mari El, the introduction of the SberTips service has brought about a notable impact on tipping culture and revenue in restaurants and cafes.
The success of SberTips hinges on its adoption rate among customers and service staff. If widely adopted, it could lead to an increase in tipping as it offers a convenient digital payment method for gratuities. The service's convenience and accessibility have made it easier for customers to leave tips without the need for cash, potentially increasing the frequency and amount of tips left.
For establishments, increased tipping could lead to higher employee satisfaction and potentially better service quality, which in turn could attract more customers and boost overall revenue. However, the effectiveness of SberTips may vary across different regions due to differences in economic conditions, cultural norms regarding tipping, and the prevalent use of digital payment methods.
Residents and visitors of the Nizhny Novgorod region left tips totaling 63 million rubles, while tips in the Republic of Mari El reached 3 million rubles. In Perm Krai and Vladimir Oblast, the total amount of tips was 22 million rubles each, and in the Chuvash Republic, the total amount of tips surpassed 8.5 million rubles. Tips in the Republic of Mordovia totaled 4 million rubles, and in the Republic of Tatarstan, the amount of tips was 43 million rubles. In the Udmurt Republic, the amount of tips exceeded 9 million rubles.
Anna Zabolina, Deputy Chairman of the Volga-Vyatgu Bank of Sberbank, stated that the SberTips service improves the quality of service in cafés and restaurants. The service has been well-received by guests, with tips received over half a million times from January to May 2025, totaling 185 million rubles. The SberTips service is currently available in over 1,000 establishments within the Volga-Vyatka Bank's territory.
In the Republic of Mari El, guests and residents had the highest average tip amount, at 400 rubles. Across the regions, the average tip amount through the SberTips service was 350 rubles. No new information about the total amount of tips in the Republic of Mari El or other regions was provided.
The SberTips service, offered by Volga-Vyatka Bank of Sberbank, provides a convenient way to thank café and restaurant staff for excellent service. With its wide adoption and continued success, SberTips is set to further revolutionise tipping culture and revenue streams across the regions it serves.
The SberTips service, offered by Volga-Vyatka Bank of Sberbank, has significantly impacted the finance sector, particularly in the business of restaurants and cafes, by introducing a digital payment method for gratuities, potentially leading to increased revenue for establishments. With the convenience and accessibility of SberTips, customers are more likely to leave tips, contributing to higher employee satisfaction and service quality.
