Walko Food Enters India's Artisanal Dessert Market, Acquires Meemee's Ice Creams
Walko Food Company, the parent of popular brands like NIC, has made a strategic move into India's artisanal dessert market. The company has acquired Mumbai-based Meemee's Ice Creams, a youth-centric and experimental ice cream brand.
The acquisition, led by Walko's director Raj Bhandari, brings Meemee's unique formats into Walko's portfolio, which includes brands like Toasties, Ice Cream Cakes, Roley's, and Tubsters. Meha Agarwal, the founder of Meemee's, expects this deal to facilitate the national scaling of her brand.
India's ice cream and frozen dessert market, currently valued at approximately $5.33 billion, is projected to grow at an 11% CAGR through 2028. This acquisition marks Walko's entry into this lucrative market, aiming to strengthen its urban market presence and enhance its digital-first and direct-to-consumer (D2C) distribution channels. Walko's products are currently available in over 100 cities, distributed through modern retail chains and quick-commerce platforms.
The acquisition of Meemee's Ice Creams by Walko Food Company is expected to boost Walko's presence in India's growing artisanal dessert market. With Meemee's experimental and youth-centric formats joining Walko's portfolio, the company is well-positioned to cater to the shifting market trends towards niche, experience-driven formats, particularly in Tier 1 and Tier 2 cities.
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