WalmartLaunch of Application Process for 2025 Open Call Initiative Now Available
Walmart's Open Call 2025 is set to take place on October 7-8, 2025, and the event offers a unique opportunity for U.S. entrepreneurs and small manufacturers to pitch their shelf-ready products or manufacturing innovations directly to Walmart and Sam's Club buyers [1][2].
Since its inception in 2014, Walmart's Open Call has been instrumental in helping thousands of small and medium-sized businesses grow, expand their manufacturing footprint, and create jobs [1]. This year, the event has expanded its eligibility to include manufacturing innovations—technologies and materials that can reduce cost, complexity, or environmental impact in U.S. manufacturing [1][2].
Walmart is particularly interested in innovations in categories such as yield insights, shelf-life extension, alternative materials, and advanced manufacturing processes, aligning with its $350 billion commitment to U.S.-made goods [1][2].
To apply, U.S. entrepreneurs can submit their manufacturing innovations via Walmart’s online submission form, with the deadline for applications being July 25, 2025 [1][2]. If selected, companies will be invited to participate in the Open Call event alongside product applicants.
Participation offers a chance to pitch live to Walmart and Sam's Club merchants and potentially secure supplier relationships with one of the largest retailers in the country [1][3]. Innovations should focus on solving infrastructure or tooling challenges to unlock new possibilities for U.S. manufacturing and align with Walmart’s sustainability and cost-efficiency goals [1][2].
Walmart's Open Call is part of its ongoing commitment to supporting U.S. products and the innovations behind them. The retail giant, based in Bentonville, Arkansas, is the top food and consumables retailer in North America according to Progressive Grocer [4].
In addition to its Open Call event, Walmart also runs the "Grow with US" program, which aims to provide U.S. small businesses with training, mentorship, and resources for success with the retail giant [5].
With approximately 270 million customers and members visiting Walmart's stores and e-commerce websites in 19 countries each week, and a workforce of over 2.1 million associates worldwide [6], the potential for growth and exposure through Walmart's Open Call is significant.
For more information and to submit an application for Walmart's Open Call 2025, visit Walmart's official website [1].
References:
[1] Walmart. (2025). Walmart Open Call 2025. Retrieved from https://corporate.walmart.com/open-call
[2] Walmart. (2025). Walmart Open Call 2025: Manufacturing Innovation. Retrieved from https://corporate.walmart.com/open-call-manufacturing-innovation
[3] Walmart. (2025). Walmart Open Call 2025: Event Details. Retrieved from https://corporate.walmart.com/open-call-event-details
[4] Progressive Grocer. (2020). Retailers of the Century. Retrieved from https://www.progressivegrocer.com/retailers-century
[5] Walmart. (2021). Grow with Walmart. Retrieved from https://corporate.walmart.com/grow-with-walmart
[6] Walmart. (2022). Walmart by the Numbers. Retrieved from https://corporate.walmart.com/our-impact/our-impact-by-the-numbers
- The Walmart Open Call 2025 offers a unique opportunity for U.S. entrepreneurs and small manufacturers to pitch products or manufacturing innovations that have the potential to reduce cost, complexity, or environmental impact in various industries, such as finance, retail, and small-business.
- By focusing on innovations in categories like yield insights, shelf-life extension, alternative materials, and advanced manufacturing processes, entrepreneurs can align their ideas with Walmart's sustainability and cost-efficiency goals, and potentially secure supplier relationships with one of the largest retailers in the country.
- Participation in the Walmart Open Call 2025 could offer significant growth and exposure, as the event attracts approximately 270 million customers and members visiting Walmart's stores and e-commerce websites in 19 countries each week, making it an excellent platform for entrepreneurs to showcase their innovative finance, retail, or small-business solutions.
