West Ham United Secures Renewal of eToro Partnership for Bolstering Equality in Financial Markets
eToro, one of the world's leading trading and investing platforms, has renewed its partnership with West Ham United, serving as the club's Official Online Trading Partner. This partnership is a significant step in eToro's Loud Investing campaign, aiming to close the gender investment gap and promote financial inclusion.
Overview of eToro's Loud Investing Campaign
eToro's Loud Investing campaign is a strategic initiative aimed at making investing more open, inclusive, and accessible to all. This campaign aligns with eToro's broader mission to challenge long-standing myths and build financial confidence among underrepresented groups, particularly women.
Objectives of the Campaign
- Promote Gender Equality: The campaign seeks to promote gender equality in both sports and finance by supporting women's sports and providing financial education tools.
- Financial Inclusion: It aims to increase financial inclusion by making investing more visible and relatable, thus empowering more individuals to take charge of their financial futures.
- Representation: Highlighting the role of representation in both sports and finance, eToro aims to build a more inclusive future for all.
eToro's Partnership with West Ham United
The renewed partnership with West Ham United is integral to the Loud Investing campaign. The partnership focuses on:
- Promoting Women's Football: The partnership supports the growth and empowerment of women's football while promoting financial inclusion.
- Financial Education: eToro provides financial education sessions for the West Ham United women's team, offering practical tools and insights for investing.
- Brand Activations: The partnership includes matchday branding rights, digital rights, and educational initiatives to encourage financial inclusion and empowerment.
Impact
The partnership and campaign have several key impacts:
- Increased Visibility: eToro's involvement in both men's and women's sports enhances its visibility in promoting gender equality and financial inclusion.
- Empowerment: By providing financial education and tools, eToro empowers women and athletes to take control of their financial futures.
- Community Building: The campaign fosters a community of financially informed individuals, contributing to a more inclusive financial ecosystem.
Future Plans
eToro plans to continue its efforts to boost financial inclusion through:
- Expanding Partnerships: Continuously supporting and expanding partnerships with sports organizations to promote gender equality and financial education.
- Digital Initiatives: Delivering more digital educational resources and workshops to enhance financial literacy and confidence.
- Community Engagement: Enhancing community engagement through social platforms and events to spread awareness about the importance of inclusive investing practices.
The eToro-West Ham partnership has been renewed, focusing on inclusive investing and women's football. The insights received from this partnership have been found valuable, with a look forward to learning more in the upcoming season.
For more information on eToro, please visit www.etoro.com.
This partnership reaffirms the shared commitment of both eToro and West Ham United to Women's sport and financial empowerment. Members of the West Ham United Women's Team have participated in a session hosted by eToro on the basics of investing earlier this year. Verena Henshaw, West Ham United Women defender, found the workshop with eToro helpful in making her feel more confident about investing.
eToro's multi-asset investment platform is built on social collaboration, allowing users to connect, share, and learn. Stephanie Wilks-Wiffen, Director of Marketing at eToro, stated that the renewed partnership is about more than branding, it's about putting financial empowerment at the heart of match-day culture. eToro aims to continue turning up the volume on its 'Loud Investing' campaign through the renewed partnership, with the goal of empowering more women, athletes, and supporters to take charge of their financial futures.
eToro will receive matchday branding rights, including pitchside LED and stadium screen advertising, at both Men's and Women's fixtures. The partnership will continue to promote eToro's Loud Investing campaign within women's sport.
eToro, one of the industry leaders in global trading and investing, is committed to promoting financial empowerment and equality in sport through the Loud Investing initiative. Nathan Thompson, West Ham United Executive Director, expressed pride in the renewed partnership, highlighting its focus on Women's sport and the promotion of eToro's 'Loud Investing' campaign. The activations will include workshops and educational initiatives for fans and athletes alike. The session offered practical tools and insights to help players take their first steps into trading.
- The eToro-West Ham United partnership, focusing on inclusive investing and women's football, can be further explored on ffnews.com, a platform that frequently covers finance, business, and sports news.
- As part of eToro's Loud Investing campaign, the partnership aims to empower more individuals, particularly women, to take charge of their financial futures, bridging the gap in finance and sport.
