What Happens Next for Jennyfer?
Who will rescue Jennifers?
Jennyfer, a popular French fashion chain, has found itself in a precarious situation with a judicial liquidation since April 30. The retailer has received a whopping 12 takeover proposals from major French clothing companies, according to FashionNetwork. The deadline for potential bidders to express interest was May 13, with presentations to the company's staff representatives set for a meeting of the social and economic committee (CSE) on Thursday.
Among the potential buyers is the Beaumanoir Group, known for its Cache Cache, Bonobo, La Halle, and Boardriders brands, who aim to grab 26 Jennyfer stores. Their bid would help preserve approximately 160 jobs, keeping the Jennyfer brand alive in the process. The Beaumanoir Group hopes to take advantage of these strategic store locations, expanding its coverage for its existing brands.
Another joint offer is reportedly in the works from Celio and Pimkie, eyeing around 50 Jennyfer stores and affecting over 300 employees. Celio sees this as a golden opportunity to expand its network of "bi-stores" combining Celio and Be Camaïeu, with seven additional locations.
Competition for Jennyfer's assets doesn't stop there. Other proposals involve acquiring clothing stocks and targeting specific stores, with specialists in clearance sales such as Noz in the mix. As time passes, all the submitted files will be carefully examined by the Bobigny commercial court on May 28.
As of now, Jennyfer stores remain open, but the online sales site has been closed [1]. Here's a look at some of the key players trying to save this French fashion retailer [1][2]:
- Beaumanoir: This Brittany-based group aims to acquire 26 Jennyfer stores and secure the Jennyfer brand by keeping approximately 160 jobs. They hope to capitalize on the strategic store locations for future relaunch possibilities.
- Pimkie: This popular French clothing brand has shown interest in Jennyfer, but details about their bid are still scarce.
- Celio: Known for its menswear, Celio is an involved contender in the bidding process. They see this operation as an opportunity to enhance their retail footprint and combine Celio and Be Camaiëu brands in seven additional locations.
In the bid to save Jennyfer, the Brittany-based Beaumanoir Group plans to engage in trade by acquiring 26 Jennyfer stores, with the intent of maintaining the brand in the finance sector by preserving around 160 jobs. This strategic move also targets expanding their business coverage, leveraging the selected store locations for their existing brands.
Meanwhile, Celio, a popular menswear brand, is also involved in the bidding process, with plans to expand its network by taking over around 50 Jennyfer stores, potentially affecting over 300 employees, and combining their brand with Be Camaiëeu in seven additional locations, thus focusing on the growth of their business.
