WPP Designates Brian Lesser, InfoSum Chairman, as the Global Chief Executive Officer of GroupM
🚀 Get ready, folks! Brian Lesser is diving right back into the world of GroupM as its new global CEO. After five years at the helm, the current CEO, Christian Juhl, is stepping down, but he's not leaving WPP completely – he's just shuffling over to a new gig as president of corporate development.
Lesser, an adtech rockstar with a decade under his belt at WPP, is no stranger to big moves. He held the CEO position for GroupM North America from 2015 to 2017 before jumping ship to become the CEO and chairman of InfoSum, a data collaboration powerhouse. Now, he's swapping data suites once again, returning to GroupM this September.
Juhl will stick around to help with the transition until Lesser jumps into the fray, working tirelessly to ensure a smooth journey. So, buckle up! With Lesser's expertise in AI, data analytics, and proprietary media, GroupM is poised to take off on an exciting new venture. 🌪️🚀
Inquisitive minds might wonder, "What's so special about InfoSum that Brian Lesser can't resist it?" Well, let's just say InfoSum is a leading, independent data collaboration company with the nifty ability to connect clients' first-party data with other data providers, creating a symphony of data that drives sophisticated marketing solutions. And in the world of WPP, such a talent couldn't go to waste – the company gobbled up InfoSum to bolster GroupM's own data capabilities and embrace an AI-based data strategy.[1][2][3]
Lesser's got big plans for GroupM, too. As CEO, he aims to navigate the company towards an AI-based strategy, favoring the use of cutting-edge data analytics to propel campaign performance.[2][3] So sit back, relax, and brace yourselves for a data-driven tsunami of marketing innovations! 🌊🌈🚀
- Brian Lesser, with his extensive experience in AI and data analytics, is preparing to rejoin GroupM in the CEO position, aiming to steer the company towards an AI-based strategy.
- Before his return to GroupM, Lesser held the CEO and Chairman position at InfoSum, a leading, independent data collaboration company known for its ability to integrate clients' data with others, fostering sophisticated marketing solutions.
- Despite stepping down as GroupM's CEO, Christian Juhl will temporarily rejoin the company to assist in the transition, ensuring a smooth journey for Brian Lesser.
- WPP's career opportunities in data-driven business, finance, and business development are expected to grow significantly with GroupM's shift towards an AI-based strategy under Lesser's leadership.
