Yoga clothing retailer, Beyond Yoga, collaborates with actress Issa Rae in launching their new brand identity
In a bold move to promote a holistic and inclusive approach to wellness, activewear brand Beyond Yoga has partnered with actress, writer, producer, and entrepreneur Issa Rae. The partnership centers on the launch of Beyond Yoga’s new brand platform, Seek Beyond.
Seek Beyond is a campaign that celebrates lifestyle progress over perfection, emphasizing movement, mindfulness, and connection. Issa Rae, Beyond Yoga’s first-ever celebrity partner, stars in the campaign and has contributed an original anthem that she wrote and performed. The anthem, with its emotional, spoken-word soundtrack, sets the tone for the campaign's celebration of authentic growth and joyful progress.
Nancy Green, CEO of Beyond Yoga, stated that Seek Beyond is an invitation to embrace the joy of the journey, reflecting the openness, heart, and belief in movement as more than physical growth within the Beyond Yoga community. The campaign is designed to encourage women to move and connect in ways that feel authentic to them.
The Seek Beyond campaign is being showcased on digital platforms like Facebook and Instagram, and is also being promoted through various community activities. The campaign includes community activations this summer and fall, and features real stories from influencers such as Megan Roup, Evelynn Escobar, and Danielle Burnett.
The Seek Beyond platform is launching in conjunction with Beyond Yoga's new outdoor apparel collection. In the most recent quarter (Q2), Beyond Yoga's net revenues increased by 12% year over year to $37 million. The parent company, Levi Strauss & Co., reported a 6.4% increase in net revenues for the same quarter, reaching $1.4 billion. Beyond Yoga was acquired by Levi Strauss & Co. in 2021.
The Seek Beyond campaign is a testament to Beyond Yoga's commitment to promoting a positive and inclusive approach to wellness. It encourages individuals to embrace their journeys, focusing on progress over perfection, and celebrating authentic growth and joyful progress.
[1] Beyond Yoga Press Release: Beyond Yoga and Issa Rae Launch Holistic Wellness Campaign, Seek Beyond. (2022). Retrieved from https://www.beyondyoga.com/press-releases/beyond-yoga-and-issa-rae-launch-holistic-wellness-campaign-seek-beyond
[2] Rae, I. (2022). Seek Beyond: An Anthem for Progress and Authenticity. Retrieved from https://www.beyondyoga.com/blogs/news/seek-beyond-an-anthem-for-progress-and-authenticity
[3] Beyond Yoga (2022). Seek Beyond: A New Brand Platform. Retrieved from https://www.beyondyoga.com/pages/seek-beyond
[4] Beyond Yoga (2022). Outdoor Collection. Retrieved from https://www.beyondyoga.com/collections/outdoor
[5] Beyond Yoga (2022). Instagram. Retrieved from https://www.instagram.com/beyondyoga/
- Beyond Yoga, in collaboration with Issa Rae, has launched a holistic wellness campaign, Seek Beyond, promoting a lifestyle focused on progress over perfection, movement, mindfulness, and connection.
- Issa Rae, Beyond Yoga's first-ever celebrity partner, has contributed an original anthem to the campaign, celebrating authentic growth and joyful progress.
- Seek Beyond is a campaign designed to invite women to embrace their journeys, encouraging authentic movement and connection within the Beyond Yoga community.
- The Seek Beyond platform, launched with Beyond Yoga's new outdoor apparel collection, saw a 12% increase in net revenues in Q2 of 2022, reaching $37 million, as reported by the parent company, Levi Strauss & Co.
- The fashion and beauty industry is abuzz with the new Seek Beyond campaign, a testament to Beyond Yoga's commitment to promoting a positive and inclusive approach to wellness, focusing on progress over perfection and celebrating authentic growth.
- The Seek Beyond campaign is being showcased on digital platforms like Facebook and Instagram, and has garnered attention in the business, entertainment, and pop-culture sectors, with real stories from influencers like Megan Roup, Evelynn Escobar, and Danielle Burnett.
