Youths bypass traditional television, opting directly for online streaming platforms.
In the ever-evolving world of entertainment, streaming services continue to dominate the landscape. Here's a round-up of the latest trends and developments in the streaming industry across Europe and beyond.
Since July 2021, international streaming services have been obliged to contribute to French cinema, mirroring the same commitment required of domestic TV channels. This move is aimed at supporting the local film industry.
Younger audiences, in particular, seem to be more supportive of license fees, possibly due to their familiarity with paying for digital services. A survey across Western Europe markets reveals that about 73% of households pay for streaming, compared to 80% in the United States.
When it comes to the preferred platforms, YouTube leads the pack among Gen Z, with 83% usage, followed by Netflix at 74%, Amazon Prime Video at 56%, and TikTok at 54%.
The Dutch streaming market is showing signs of consolidation, according to Fabric's latest insights. This consolidation is significant, especially among young adults, who are a substantial demographic in the Dutch streaming market.
One notable development in the Dutch market is the launch of waipu.tv's new streaming box, priced at €99.99. The box, equipped with a quad-core processor, 4GB RAM, 32 GB memory, 4K/UHD, HDR10+, Dolby Vision, and Dolby Atmos, promises an immersive streaming experience.
Younger viewers are not just consumers; they are also willing to pay for premium content. For instance, in the UK, Gen Z and Millennials are 15% more likely to pay to watch sports than Gen X and Boomers.
In the Dutch streaming market, 87% of households access online content. This high adoption rate indicates a strong market for streaming services.
Global players, with their vast content libraries and resources, have an undeniable advantage in the streaming market. In the Netherlands, the most used streaming platforms are Netflix, Amazon Prime Video, Disney+, HBO Max, Apple TV+, and BBC iPlayer. These platforms are widely accessible and supported by popular VPN services, underscoring their popularity and usage.
Interestingly, among Gen Z viewers, four out of the five most frequently used platforms for video consumption are global streaming services. This trend suggests a growing preference for global content among younger audiences.
Most European consumers subscribe to four or five streaming platforms, indicating a multi-platform consumption trend. Additionally, YouTube and social video now account for about 20% of total video viewing time, rising to over 40% among Gen-Z.
As the streaming industry continues to evolve, it's clear that the future belongs to those who can deliver a diverse, high-quality, and accessible content library. With IBC 2025 approaching, we can expect more exciting trends and developments to emerge, as shared by Fabric ahead of the event in Amsterdam.
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