Zalando & Galaxus Implement Size-Based Pricing for Shoes
Zalando and Galaxus have implemented a unique pricing strategy for footwear. The online retailers now charge different prices for the same shoe model based solely on the size of the feet. In a recent example, Zalando listed a pair of size 42 sandals for 100.40 francs in mid-September. This price was a significant increase from the usual 60 francs, marking a two-thirds hike. This dynamic pricing approach is not uncommon for these retailers. They often adjust prices based on foot size, with some sizes, particularly common ones, commanding a higher price. For instance, a size 40 might cost 80 francs, while a size 43 could be priced at 120 francs. This pricing strategy by Zalando and Galaxus allows them to cater to different customer preferences and demand for specific shoe sizes. However, it also means consumers should be aware of potential price variations when shopping for shoes online.
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