Zöller appointed as Communications Director at BDSW
The BDSW Federal Association of the security industry has announced the appointment of Silke Zoeller as its new Communications Director, effective immediately. This change is part of the BDSW's efforts to strengthen its representation and communication within the industry and among external stakeholders.
In her new role, Zoeller will be responsible for managing the internal and external strategic communication of the association. Her key responsibilities include developing and implementing comprehensive communication strategies to enhance the BDSW's visibility and reputation within the security industry and among external stakeholders.
Zoeller's duties will also encompass public relations and media engagement, ensuring positive relationships with journalists and industry publications to secure accurate and favorable coverage of the association's activities, initiatives, and policy positions. She will oversee communications targeted at members, industry partners, government bodies, and the general public, ensuring clear, consistent, and effective messaging aligned with the association's goals.
Zoeller will also lead internal communication within the association to align team efforts and promote organizational cohesion. Additionally, she will prepare and execute crisis communication plans to protect and uphold the association's reputation in challenging situations.
Another significant aspect of Zoeller's role will be advocating for the needs and priorities of the security industry through targeted campaigns, messaging, and participation in industry-related events and policy discussions. The aim is to intensify dialogue with member companies, political decision-makers, and the public, with the ultimate goal of improving the BDSW's communication with various stakeholders.
Zoeller reports directly to the presidency and the management board in her new role, and will work closely with them to achieve these goals. The BDSW Federal Association of the security industry believes that this realignment will enable it to represent the interests of its members more effectively.
With Zoeller's appointment, the BDSW aims to strengthen its influence and presence as a leading voice in the security sector by enhancing communication effectiveness both inside and outside the organization.
In her new role, Silke Zoeller will oversee the development of communication strategies not only for the security industry but also for related business activities, aiming to boost the BDSW's visibility and reputation. Furthermore, she will be responsible for advocating for the financial aspects of the security industry, including careers and career advancement opportunities.
